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tÉlÉcharger research methods for business uma sekaran and roger bougie pdf

Research Methods
for Business
A Skill'Building Approach
SEVENTH EDITION
Uma Sekaran
and
Roger Bougie
WILEY
CONTENTS
About the Authors
Preface
Acknowledgments
1 Introduction to research
xix
xxi
xxiii
1
introduction
Business research
The role of theory and Information in research
Research and the manager
Types of business research: applied and basic
Applied research
Basic or fundamental research
Managers and research
Why managers need to know about research
The manager and the consultant-researcher
Internal versus external consultants/researchers
Internal consultants/researchers
Advantages of internal consultants/researchers
Disadvantages of internal consultants/researchers
External consultants/researchers
Advantages of external consultants/researchers
Disadvantages of external consultants/researchers
Knowledge about research and managerial effectiveness
Ethics and business research
Summary
Discussion questions
Gase: The Laroche Candy Company
1
2
3
3
5
6
7
8
8
9
10
10
10
17
11
11
12
12
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13
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15
2 The scientific approach and alternative approaches to investigation
18
Introduction
The hallmarksof scientific research
Purposiveness
Rigor
Testability
Replicability
Precision and confidence
18
19
19
19
20
20
21
vii
VÜi
CONTENTS
Objectivity
Generalizability
Parsimony
The hypothetico-deductive method
The seven-step process in che hypothetico-deductive method
Identify a broad problem area
Define the problem Statement
Develop hypotheses
Determine measures
Data collection
Data analysis
Interpretation of data
Review of the hypothetico-deductive method
Some obstacles to conducting scientific research in the management area
Alternative approaches to research
Positivism
Constructionism
Critical realism
Pragmatism
Condusion